ROle:
Co-founder
Services:
Brand identity and direction
Publication design
Copy writing
Photography
Format:
Printed hardcover book
Digital assets
Printed materials
Merchandise
Norwich, United Kingdom, 2017–19
i. Pop-up flyer, distributed digitally and in print
ii. Screen-printed organic cotton tote bags
iii. Hand-drawn logo
iv. Food styling and photography
v. Tote bags printed in small batches in Norwich, UK
vi. Table styling
Photography
Rowan Trehane, Olivia Bush
Norridge began as a pop-up café, founded on a shared love for porridge, seasonal cooking, and a gentler pace of life. It soon developed into a broader lifestyle brand, offering event catering, wellbeing events, food styling and photography workshops, a recipe zine, and merchandise. After two years Norridge culminated in a concept cookbook of original seasonal and plant-based recipes, including favourites from previous pop-ups and events.